In today’s marketing landscape, websites are becoming a more powerful tool than ever, and therefore have the potential to be a 24 / 7 seller, whether in the form of advertising, social media, or even as an online store.
But fast-changing digital trends can make your website feel old and outdated. Sometimes a redesign may be ideal, but you may not have the time or money to invest in such a large project.
To help you meet these challenges, here are 7 tips on how to improve website to make it more helpful and useful.
1. Understanding Your Users’ Problems
Your website is the central anchor of your digital marketing efforts. To create a great user experience for your website, you need to understand the problems that different visitors have to solve. This is the central tenant of Search Engine Optimization (SEO) in 2021.
Customers also complain that there is too much white space on their website or unused properties that should be used for advertising or customer service.
However, for good design, spaces are essential to make the content more readable and allow users to focus on the elements surrounding the text.
One disadvantage of the white space, which should be kept in mind, is that it actually takes up space. If you try to get a lot of content into a part that is immediately visible when scrolling, too much space can replace valuable information.
White Space can also help make your website feel open, fresh, and modern, and if the branding matches that, it can help to convey that feeling to users. The key is getting balance.
2. Avoid Slow Loading Times
An extra second of loading time can reduce your traffic by 11%.
Slow page loading is a disruptive experience for users and can be a source of frustration. Often users don’t have time to wait for the next page or even what happens next.
Google offers a free service that allows you to get information about the speed of your website, and it will also offer you several options to improve page speed.
Using a web page compressor can help you to speed up your own web pages dramatically. Image file sizes are among the most common reasons for slow page loading times, so upload images to your website and improve loading times on mobile devices and desktops.
We all know that content is on the move, and it is not necessary to load important things first, so make sure the most attractive elements of the site load first.
Customers are already used to following visual cues to determine what content is important to them.
There is undoubtedly a positive correlation between the color of a button and the number of actions it contained.
When creating buttons for your website, you should think about color psychology. A Call-to-Action (CTA), clearly marked with action words, allow users of the site to navigate more easily on the site and get exactly what they want and want to establish.
Choose your color wisely, think about the message you want to send to your users, and choose colors wisely.
The second thing to consider is the words you use for your keys: the level of emotional identification that words trigger strongly determines the right words and psychological triggers. Your words should contain verbs, actions, or words that encourage the user to do something.
Emotional connection means action, so make your words bold, timely, and action-oriented and use words that mean emotional connection through action.
Underlined text and text in different colors attract the reader’s attention and let him know that it is a link to click on.
4. Link Up Your Users
When it comes to hyperlink differentiation, you don’t have to reinvent the wheel, but sticking to conventions can be the best ally here. Exploiting the fact that users already know what the Internet is using is tantamount to success.
When setting up your hyperlinks, you should also stop thinking about the length of each hyperlink. The longer the link title, the easier it is to identify and link to. One easy way to test the effectiveness of your links is to remove colors from your design and see what stands out.
5. Bullett Points For the Win
Bullet Points allow users to quickly obtain the information they want and a way to solve it in a short time. Bullet Points make suggestions more attractive and allow the user to get all the information he needs.
This forces you to isolate the most important points you want to address without getting bogged down in terminology and details.
Help the reader with an image representing each point, rather than following the traditional path of a simple circle. Once you get out of the creative sphere, you can return to design basics, such as color, typography, and layout.
6. Avoid Cheesy Stock Images
People on the Internet are becoming smarter and faster when it comes to judging a company’s website before deciding whether to continue browsing the site.
Unfortunately, this association also applies to companies, and the use of stock photos can reduce trust and stands for generic, non-unique photography.
If you add an image of an actual truck you own to your website, you get better transformation and confidence.
Another example is if you relocate your business, there is a good chance that you can increase sales by simply replacing stock photos with images of your company actually moving on your blog.
Place images on your website to support your content and give users a visual break from the text. While stock photos can be of high quality, they cannot create a link between the user and the brand.
7. Get Those Headings Right
Add well-designed, well-written headings to your website, such as at the top right of each page or the bottom right of the page.
Headings guide users to your website by making it easier for them to search and find content that speaks directly to them.
Headings are more heavily weighted by search engines than other content, so choosing the right title and highlighting it can greatly improve your search options.
Including keywords in your title is also very important to tailor your message to appeal to the right audience. Each category of content should be based on what your potential customers are looking for.
If you doubt what headings work or not, be sure to get some analytics for your company beforehand.
Improve Website By Thinking About Your User
Improve your website by thinking about your user and their user experience. What kind of things do they want to get from your website? And how can you make that happen for them?
This includes thinking about design, loading time, and the placement of text vs. images.
If you are interested in learning more about how to improve a website, be sure to check out the rest of our site.