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What are the Advantages of Programmatic Advertising?

by Russell Crowe

Programmatic Advertising is a very beneficial marketing tool which offers several benefits for the marketers. Unlike traditional advertising in programmatic advertising, you do not have to employ a mediator, it eventually saves money as well as improves the advertising setup.

According to a marketing field study, 85% of advertisers and 72% of publishers in the worldwide digital marketing industry now embracing programmatic advertising, this proves that it’s on the rise and the future of all online advertising. Now let us have a quick look at the basic idea of Programmatic Advertising and its numerous benefits.

Programmatic Advertising and its benefits:

Well, do you know what is programmatic advertising? Programmatic Advertising technology is an automated process of buying digital media, via the process called real-time bidding. Advertisers now can better observe their ad campaigns by investing for individual impressions and using a dashboard for the strategic management of their ad campaigns. It is needless to say that this process is more efficient, reliable, faster and less expensive. Here are some more benefits of Programmatic Advertising:

Real-time data and insight measurement:

Programmatic advertising offers an amazing opportunity by providing the advertisers with all real-time data and insights about the performance of their ads, creative, and campaigns. Unlike the traditional mode of advertising like print advertisements, billboards etc. you can get a quick result with programmatic advertising. It also allows the advertisers to draw an understanding of how their ad campaigns are going and can adjust ads by improving accordingly. It helps in building a unique way of communicating with the advertisers.

Increased transparency with better controlling:

Unlike traditional advertising, programmatic advertising offers a lot more transparency. Here, the advertisers can track their ads to know what sites they are reaching, and what type of viewers they are approaching, any cost that is associated, all in real-time via the insights it collects. There will be plenty of information for the advertisers to track the effectiveness of their ad campaigns.

Much more improved efficiency:

Being a completely automated platform, Programmatic advertising provides the advertisers with a faster result, and they don’t get to wait to the end of the campaign for establishing a result. Programmatic advertising possesses all the basic intelligence for the constant monitoring for the ads, measuring and developing of the performance a better and more effective output. The altogether combination of real-time tracking, perfect targeting, and accurate optimization results are what the marketers need for their targeted and efficient ad spends.

Better targeting capabilities:

Programmatic marketing is great for offering the advertisers flexibility in their ad campaigns customization. Advertisers get to decide how they perceive the placement of their ads within their budget. With such increased flexibility in programmatic technology, advertisers can directly target and reach their ideal consumers to fulfil any given goal.

For example, we can name some types of advertising like IP targeting by zoning in on a specific IP address, geo-location targeting based on area, contextual keyword etc. Retargeting is another aspect with which the marketers and advertisers keep on reaching out to the other 98% of their ideal customers and encourage them to convert.

Increased reach:

One of the major benefits of programmatic advertising is its great potential for the better reach of audience. The basic fundament is programmatic advertising uses extensive data and improved algorithms that facilitate the advertisers in the placement of targeted ads with high precision and accuracy.

Summing up:

It is needless to say that everyday advertisers and marketers get benefits from programmatic advertisements. Thus, they are rapidly adopting programmatic technology for more efficient ads and campaigns.

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