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Why Choose Offset Printing Technology for Cosmetics Packaging

by Russell Crowe

Irrespective of the seasons and occasions, the cosmetic item is such a product that is a basic need for everyone. Both men and women use different fashion products. Most of the time men like to use beard oil, skin creams, perfumes, and much more. But, cosmetic products for women are almost unlimited. From lip gloss to beauty creams, there are several products available in the market. The demand for these cosmetic products is rising with the passage of time. That’s why along with big brands many new and small businesses have launched the products.

Some of the people like to go with the blank boxes for the packaging of their products. While others like to focus on custom made boxes. In the field of custom packaging, you have an array of options. That’s why for the newbie it’s almost impossible to judge which option is best for them. Let’s take an example of personalized cream boxes. Now, you have the option to use a digital, screen, or offset printing for the packaging. We always recommend offset printing technologies but for that, you must have higher order quantities. So, that it would cost you lower. You might be thinking that why are preferring offset printing technology over the other options that are available in the market. For that purpose, we will try to elaborate on some benefits of using offset printing technology.

Benefits of Offset Printing Technology

This technology works in a very different way as compared to the other options that are available in the market. In this technology, your artwork is firstly transferred on a rubber blanket. In the second phase, it is transferred to your printable object. It has amazing printing results that cannot be achieved in other options like screen printing. Its flexibility also differentiates it from other options.

You can use metallic ink, Pantone ink, and many other add-ons as well that you can only assume. If are planning to print large order quantities then this technology is not less than a blessing for you as the cost per unit keeps on reducing as you enhance the quantities.

Why for Cosmetic Packaging?

Cometic packaging requires some special attention. There are many other brands available in the market like Revlon, Coty, L’Oréal, New Avon, etc. that are already providing high-quality cosmetic products to the people of the USA. In short, there is severe competition in the market, that you have to beat in order to survive.  To beat the competition in a good way you should have a good quality cosmetic product along with extra-ordinary packaging design. Many packaging experts claim that some of the people buy a product by just seeing its packaging. In short, you must have an attractive packaging design in order to compete with the giant’s competitors that are already sitting in the market with thousands of happy customers.

Most of the competitors are already using the offset printing technology for the boxes. That’s why you can’t choose an option less than that. Also, you have to think about the other add-ons that are unique and are missing in your competitors’ packaging. For example, gold and silver foil is such an add-on that is used by many big brands. You can use the option of UV or Emboss as well along with the option of foil. You have to keep your mind open if you really want to survive in the competition of a business. A good product packaging can give an edge over your competitor as the product’s packaging is the first thing that a buyer will see. That’s why it must be appealing and attractive in order to convert new customers. Here, I will also suggest you use cosmetic display boxes as they are specially made for this purpose. They are kept in the stores and counters to appeal to the people.

Small pillow boxes are also preferred by many companies for the packaging of cosmetic items. These are actually pillow-shaped boxes that are very much appealing and can attract your customer. The add-on options available in the pillow boxes makes them unique. People like to use ribbons, strings, and other options to attract people towards their products. Offset printing on custom packaging can make them even more attractive.

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