It seems Apple is having a better time with iPhone 11 sales than last year’s generation iPhones. The tech giant has demanded a staggering 8 million more units of its iPhone 11 from its suppliers. That makes a 10% increase from its initial quantities, Nikkei Asian Review reported on Friday, citing better than expected demand.
“Previously, Apple was quite conservative about placing orders”, which were less than for last year’s new iPhone, said the Nikkei quoting a source.
The newspaper also reported that suppliers remain cautious and said they were concerned that the higher level of orders would not be sustained.
“Demand is good for now. But we have to be careful not to be too optimistic,” an executive-level source said in the report. “I hope that this year’s peak season lasts longer than last year.”
The company launched its three new iPhone models in September and reduced the starting price of the model upgrade, despite better cameras, to $699, compared to $749 for last year’s iPhone XR.