|Nike fit. Photo credit: Engadget|
Nike has turned to VR to improve and personalize customer buying experiences. The sportswear giant has now introduced Nike Fit, an augmented reality feature that uses a combination of computer vision, scientific data, artificial intelligence, and recommendation algorithms backed into the Nike smartphone app to scan your feet and find the right shoe fit for you (Via Engadget).
The app gives you your shoe size along with more information about why, like “80 percent of people with similar feet to you purchased this size” or “This shoe runs slightly small.” Nike Fit will measure your feet to millimeter accuracy and saves that information in your Nike profile.
Nike says this should also make it easier for parents, since they can just measure their kids’ feet right at home, saving them a trip to the store and letting them easily place orders online. And parents can use Nike Fit every few months, as their kids’ feet grow in size.
You’ll have a chance to try Nike Fit for yourself in July when the company is expected to roll out these features to its app. At launch, it’ll be available in the US only, but Nike says it plans to bring it to Europe later this summer.