LG has a big innovation problem

LG is seen to be the underdog of the mobile phone industry. They just can’t seem to get a big break despite all the “breakthrough” features they put in their phones.

sales of LG phones have slumped terribly. LG’s mobile division recorded an operating loss of $171.95 million for Q2 2018 — an increase from the $117.27 million loss posted in the same quarter in 2017 and this trend will seem to continue in 2019.

Their latest flagship launched is the LG G8 ThinQ. Its equipped with a 6.1-inch OLED screen featuring a 3120×1440 resolution and a 19.5:9 aspect ratio. The smartphone is based on Qualcomm’s Snapdragon 855 SoC paired with 6 GB of LPDDR4X RAM as well as 128 GB of NAND flash storage (expandable using a microSD card). As for connectivity, the smartphone supports 802.11ac Wi-Fi, Bluetooth 5.0, 4G/LTE, GPS/AGPS+GLONASS+BDS, NFC, as well as a USB Type-C port. The device features a built-in 3500-mAh battery that can be charged wirelessly starting from $819.99 and a $150 cut is already planned for its release.

The LG G8 seems incredible on paper but it’s actually a mess to use. The real world use is actually terrible and buggy and the features like the hand gestures don’t work as they should. check out our review of the G8 here.

LG has been going down this path for a few years now which they don’t seem to be able to evaluate that their current innovative route is not working. LG is slow to identify what works and what doesn’t. they are occupied with putting new features in their phones and don’t care if it works or not, if the user experience is enhanced by these features or not. it’s better to have few features that work well and are reliable that baking in new features with every new iteration of the phone that makes for a terrible user experience.

The most exciting phones that have been released in the past year are phones that find innovative and ingenious ways to remove or hide the notch such as the OnePlus 6T with its teardrop style notch, The Xiaomi Mi Mix 3 with its sliding mechanism, and of course the Samsung Galaxy S10 with the punch hole design that has worked out quite well for Samsung. and so many others. However, LG has stuck with the notch for quite some time through many iterations of its flagship phones such as the G series and the V series.

The upcoming OnePlus 7 is focusing heavily on making the notch non-existant and that is creating quite a buzz and hype for OnePlus.

One of LG boldest moves design-wise was the LG G4 flagship which I have personally used and I did like it a lot, the leather style curved back design was quite fun. The LG G4 was more of a design statement for the G series.

Another area where I see potential for LG to take over is in midrange devices, not everybody can afford a thousand dollar flagship phone once or every two years. Other than OnePlus filling this area in the market, this category is not as developed in the US as in other countries like China and India. LG could make midrange devices that would be appealing to the masses so long as it has good software

It’s much more impressive and easier to get recognition for making midrange phones with close to flagship specs. OnePlus pretty much caught the secret to flagship devices for budget prices. The Pocco phone F1 is also another incredible breakthrough device for the midrange and budget markets. Its price and specs makes for a great deal and is always much more recommended by reviewers.

LG has the capability to achieve something like this that would appeal to low budget customers. as they do make components like displays and others. It would be much easier and cheaper for LG to make something exciting.