Apple Event Full Recap: new iPhones unveiled
Apple has shown us some incredible technologies their teams of engineers have been working hard on for the past year. The event held today at the Steve jobs theater on its circular Apple Park campus in Cupertino.
- Apple watch series 4 announced
- 3 new iPhones announced
- Updates to apple home podes, Tv os, and MacOS announced
1:11 Tim Cook opens the event
Apple chief executive Tim Cook comes onstage to kick off the presentation and give his usual update on how Apple’s business is doing, revealing that Apple is about to hit a new milestone.
“We are about to ship our 2 billionth iOS device,” Cook tells the audience at the Steve Jobs theater.
Cook said today’s event will outline how the company is trying to make devices even more personal.
1:46 Apple Watch Series 4 unveiled
The new anticipated apple watch series 4 is unveiled. The apple watch 4 has a larger display and a new electrical heart sensor that makes the device for health and fitness-focused device. It costs $399 (and up) and it goes on sale Sept. 14, with delivery Sept. 21.
While the footprint of the new Apple watch series 4 is smaller the screen pushes closer to the edges, offering about 30 percent more usable screen area. Apple has redesigned its watchOS software and watch faces that can display up to eight “complications,” or tiny app displays. We’ll have to see if that helps or just makes the Apple Watch more, well, complicated.
Apple has added an electrical heart sensor to the back of the watch which allows it to take an electrocardiogram, producing data the owner can share with a doctor. The watch can also detect — and alert you to — a low heart rate or atrial fibrillation. Apple says it received Food and Drug Administration clearance for the ECG function (also known as an EKG function), the first time that’s been granted to a direct-to-consumer device.
The Apple Watch series 4 comes with a redesigned louder speaker, 18 hours battery life and a redesigned crown. The crown on the side of the Watch has haptic feedback when you touch it. The antennas on the cellular-connected model have been moved to improve reception, a problem with previous generations.
1:52 Apple unveils two New iPhones
Here come the iPhones. “iPhone X has changed the industry,” Cook told the crowd, before promising another upgrade. He then immediately introduced the iPhone Xs -pronounces “ten-ess,’
The Xs builds on the trends Apple set with last year’s iPhone X, with the same nearly all-screen front and characteristic notch.
The iPhone Xs has a 5.8-inch screen, which is the same size as the iPhone X; the iPhone 8 Plus has a 5.5-inch display. The Xs comes in gold, silver and space gray.
The second phone, the iPhone Xs Max announced by Philip Schiller also has an iPhone X-style and a 6.5-inch super Retina Olead display and revamped speakers that Apple promises to produce better stereo sound.
Both phones sport improved and faster Face ID, which Apple says is the “most secure facial authentication ever in a smartphone.” And holds up to 512Gb storage wise
The phones are powered by the new A12 Bionic chip that promises better graphics performance and a “neural engine” that improves the iPhone’s machine learning capabilities.
2:44 Apple unveils One more iPhone — the iPhone XR
Apple reveals iPhone XR
Apple’s also introduces a $749 new phone, the iPhone XR, which Schiller said is intended to bring iPhone X technology to a broader audience.
The aluminum phone comes in six colors: white, black, blue, coral, yellow and red. The iPhone XR has no home button but will vibrate to simulate a button press. It has a 6.1-inch edge-to-edge display. That’s similar in design to the iPhone X but uses a screen technology, LCD, that Apple’s used for its older models and is less expensive to produce.
The XR has a single 12 MP rear-facing camera and has Apple’s Portrait Mode — unlike the iPhone 8, the cheapest new iPhone Apple announced last year. It is supposed to have 90 minutes more battery life than the iPhone 8 Plus.
The iPhone Xs will start at $999, while the Xs Max will begin at $1,099. Preorders start Sept. 14, and will be in U.S. stores on Sept. 21.
The new versions of the phones mean prices drop on older models. The iPhone 7 will now start at $449 and the Phone 8 at $599.
2:49 Apple touts its environmental credentials
Lisa Jackson, Apple’s vice president of environment, policy and social initiatives, took the stage to talk about its commitment to sustainability, in one of the longest product-launch presentations on the topic in years.
She touted Apple’s promise to someday make its products without mining new material. Apple has also made a robot, dubbed Liam, that can disassemble old iPhones faster than a human for recycling.
2:51 A few more things — and that’s a wrap!
Cook closed the presentation with a couple of small updates. Apple is updating HomePod to let people search for songs by lyrics. People will also be able to create multiple times on the smart speaker, a feature competitors have added.
Cook also announced an update to the Apple TV os that will be available on September 17
The company is also releasing an update to its macOS system for computers, which people can download on September 24.